Ideated & designed a platform for softskills learning.
The client is a start-up, an EdTech company that has collaborated with another team in the US for technical support. It’s a 200 people company, with a very design people in the team.
The ed-tech product was in the nascent stage of ideation when they approached us. The team embarked on an 18-month journey to create a product that could create a difference in the rural Indian markets.
Classroom based training has not found acceptance in rural areas due to stigma, peer pressure, economic motivations and a lack of will to study. The vision is to create a solution that could be used to improve the soft skills training through innovation in our approach and help organizations get quality talent from rural India.
Designed a hybrid platform, a mobile app and desktop app to create a difference in the rural south Indian markets. Classroom based training is expensive while online material did not cater to the needs and is more generic.
Increased Engagement and reduced MTI allowed users to learn at their own pace & get industry recognised certificates.
New learning model that was friendly & designed with collaboration with experts was a novelty in the industry.
The App has been installed in many institutions across South India & has been a catalyst for change in their language labs.