Ideated & designed a platform for softskills learning.

Experience Design

The Client

A EdTech Start up with focus on rural education.

The client is a start-up, an EdTech company that has collaborated with another team in the US for technical support. It’s a 200 people company, with a very design people in the team.

The ed-tech product was in the nascent stage of ideation when they approached us. The team embarked on an 18-month journey to create a product that could create a difference in the rural Indian markets.

The Problem

How can rural areas enhance its soft-skill capabilities to meet the market demand and make the students employable?

Classroom based training has not found acceptance in rural areas due to stigma, peer pressure, economic motivations and a lack of will to study. The vision is to create a solution that could be used to improve the soft skills training through innovation in our approach and help organizations get quality talent from rural India.

How did we solve it?

Gamify the learning experience & make it an integral part of the curriculum with professional accreditation at the lowest cost possible.

Designed a hybrid platform, a mobile app and desktop app to create a difference in the rural south Indian markets. Classroom based training is expensive while online material did not cater to the needs and is more generic.

Our Approach

Leveraged ADDIE model (corelates to Design Thinking concepts) where Empathize phase has been completed under Analysis and so on; it is an iterative process with embedded Gamification concepts for e-earning making online education a seamless experience.

Our Solution

Designed the platform considering these important aspects.

An avatar-based guide – An interactive and personalized teaching experience.
Storification – Immersive learning experience through fun stories basis user needs.
Real time Feedback – Leverage voice recognition, speak and get feedback.
Fun Games through Gamification – Learn with your favorite characters while playing interactive games.

A look at our work

The Outcome

We were able to achieve these outcomes after following our approach.

Increased Engagement and reduced MTI allowed users to learn at their own pace & get industry recognised certificates.

1

New learning model that was friendly & designed with collaboration with experts was a novelty in the industry.

2

The App has been installed in many institutions across South India & has been a catalyst for change in their language labs.

Ideated & designed a platform for softskills learning.