– Saul Bass
Focuses on understanding user behaviors, needs, and motivations through observations, task analysis, and other feedbacks.
It is the approach for a digital product which ensures that the UX vision is aligned by focusing on solving the right problems for target users.
A user interface is essentially the features of a device or an application that allow a user to interact with it smoothly and intuitively.
It typically consists of evaluating a product by testing it with your target users and optimizing it.
We follow Design Thinking to conclude problems and an agile approach
tooling those problems. Here is a glimpse of our approach:
Client wanted to improve the on-boarding experience of their e-learning app. We conducted primary & secondary research, created journey maps, user personas, competitive analysis and low-fidelity prototypes.
The client’s platform aims to be the one-stop solution for all the needs of an insurance agent. The client wishes to bring in younger agents in the industry. Conducted extensive research and designed the web platform to cater to the needs.
An auto retailer with hundreds of e-wheeler products wished to revamp their application with a seamless user experience that drives more business from the supplier as well as the buyer side.
Seasoned UX professionals with design thinking expertise
Lean and Agile approach in product design to optimize cost and faster delivery.
Business acumen and industry knowledge across Education, Finance, Health and Technology domains
Experience in designing and managing large enterprise products.
We will bring to you some insightful perspectives that give you access to
effective information on proposal trends and best practices.
Once the problem is framed, designers think of creative ways to tackle the problem. They must spur as many ideas as possible. Design thinkers put enough stress that we must not ignore ideas that seem obvious or easy during this phase. Any idea can lead to a brilliant concept. So, they must make sure to look into each and every idea with a fresh mindset. To finalize this stage, shortlist the best and leave the rest....Read More