Thought Leadership

Explore our latest perspectives and insights through research reports, articles, videos, infographics and more.

Account Based Marketing

Relationships with clients have always taken center stage in the sales function. However, its importance and recognition have grown over the years. Traditionally, companies used to focus on a large number of clients and then nurture them. Over the years, the approach has reversed, companies focusing on value over volume; and there gets the Account-Based Marketing story starts.

Value Based Selling

Knowledge and value based go-to-market strategy is one of the most preferred ways companies are trying to compete in industry. Lean operating philosophy is sine qua non for subscribing to a value-added go-to-market strategy.

Digital Sales Transformation

In today's fast-paced business environment, companies are constantly pressured to adapt new evolving technologies as per market conditions and with the increasing pressure and demand for speed and cost, agile methodologies are proving as a boon to the Information Technology (IT) market.

Productivity by Design

Productivity by design is a concept to re-imagine the organization’s key pillars people, process, technology, and knowledge. Fostering innovation culture, automating recurring processes, enabling knowledge culture, and bridging the talent gap will amplify the organization’s productivityby design.

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