Account Based Marketing

Relationships with clients have always taken center stage in the sales function. However, its importance and recognition have grown over the years. Traditionally, companies used to focus on a large number of clients and then nurture them. Over the years, the approach has reversed, companies focusing on value over volume; and there gets the Account-Based Marketing story starts.

Account Based Marketing

Relationships with clients have always taken center stage in the sales function. However, its importance and recognition have grown over the years. Traditionally, companies used to focus on a large number of clients and then nurture them. Over the years, the approach has reversed, companies focusing on value over volume; and there gets the Account-Based Marketing story starts.