Sales Transformation for an Ed-Tech Startup.
The Client
Ed-Tech aggregator comparing online courses.
The client aims to be a global online aggregator that brings online course providers and seeker together to compare courses across multiple parameters like institutes, ratings, pricing, etc. and book the selected courses.
The Problem
Vision was bold but needed guidance for strategy and execution.
The client analyzed the white space in the aggregator model of EdTech industry where a seeker can compare and buy the best available courses without spending a lot of time visiting multiple providers.
They had a vision but as it was an early-stage startup, they neither had the expertise nor the bandwidth to strategize and align it with the vision of the company.
The client wanted to hire an expert management consulting firm to strategize and execute the plan and yield positive result in a short span of time.
Our Solution
Aligned Sales activities to fulfill the vision.
- Strategizing – RIdentified the target market by conducting primary and secondary research with various focus groups. Understood the competitor landscape in various markets to conclude the product strategy with streamlining the sales process for all sales personnel so the messaging should remain consistent.
- Enabling – Content team created the compelling collaterals for enabling the sales team like Pitch Playbooks, Case Studies and doing the right content marketing with the help of Blogs, Whitepapers.
- Executing – Once the plan was laid it was time to execute it to create a brand and generate leads. Our marketing expert ran SEO, build campaigns and advertise on multiple channels.
A look at our work
The Outcome
We were able to achieve these outcomes after following our approach.
Process optimization for sales team helped in drastic increase in conversions by 13%.
1
Organic outreach and Brand Visibility to increase user engagement.
2
Consistent leads to conversion rate through multiple paid campaigns on various platforms.
3
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